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Is Cannabis Law Worth the Risk?!


Photo by Oleg Magni from Pexels

As lawyers, we are conditioned to mitigate, manage, and outright avoid risk whenever possible. It’s practically programmed into our DNA now. Can you see a potential risk factor miles down the line? Better start drafting multiple strategies to neutralize it now, before it becomes a problem.


Yet, the biggest success of my career came from taking a risk – a big one.

When I moved to Colorado, I knew I’d have to gear up for another bar exam while simultaneously migrating my life, family, and practice across the country. It was already a lot to manage, but I decided to increase the risk factor – and the potential reward. I chose to use my move as an opportunity to reinvent myself professionally and pivot the focus on my legal career to cannabis law.


Now that our country is seeing the pendulum swing in the right direction on cannabis and cannabis laws, this industry needs the legal acuity to address and support the many issues that accompany it. Yes, it is still federally outlawed, but marijuana has been legal(medicallyor otherwise) in the states for 20 years, now!

I realized I was standing in front of a huge opportunity to jump into a growing industry right in the Mecca of legalized marijuana, and be part of tremendous shift in history. We are in the middle of a flourishing movement that is eliminating the stigma of cannabis and cultivating the legitimacy it deserves. As a result, I feel like I’m blazing a new path in legal jurisprudence.


My fellow, attorneys, you can too!


Photo by Danielle MacInnes on Unsplash

You don’t even need to move across the country, or find an excuse to reinvent yourself. You can take the leap now; while it may still feel like a risk, it has already been calculated for you. 


The Cannabis Industry is too big to fail - so get used to it!


US consumer spending on the marijuana industry exceeded $9 billion last year and is projected to $50 billion in a decade. Over 20,000 cannabis businesses started up in 2017 alone. The marijuana industry as a whole is projected to create more jobs than the entire manufacturing industry before 2020. In Colorado, the state that is leading the industry by example, there are more dispensaries than the number of McDonald’s, Starbucks and 7-Eleven stores combined. 


The cannabis industry is no longer a gamble; it’s practically pure reward for those willing to invest in their education, immerse themselves in the industry, and provide their clients with their very best.


Just like any other industry, there are challenges to navigate and ethical considerations for every lawyer to grapple with. There is a fine line between advising a client on what would and would not be legal activity. Which is why I encourage us all to get educated and do our research, know our limits, and refer out when a client request is out of our wheelhouse.


We all know someone with a personal story about how marijuana has changed their life. It may be a family member, friend, colleague, or even ourselves. Regardless of whether their stories had a positive or negative outcome, an understanding of cannabis law, its history and modern application, can serve each one of them.


Are you looking for a way to reinvent yourself professionally? Want to increase your offerings or pivot your firm entirely? 


From my own experience, the risk is absolutely worth it. Incorporating cannabis law is a great way to grow your client list, jump into a burgeoning industry, and join the marijuana revolution taking place in this country.


Excited to get started, but not sure where to begin? Sign up for Cannabis Law Basics or schedule a 30-minute strategy session to discuss how to take your first step in the cannabis industry.



Photo by O’Dea on Wikipedia Commons


 
 
 

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After serving in-house, Brian moved into consulting, where he helped develop one of the nation’s first industry-specific liability insurance policies for a nationwide carrier. He later advised clients on competitive licensing applications and regulatory strategy across multiple jurisdictions, counseling on legislative, regulatory, and public policy matters. Brian joined RZA Legal in 2020, where he represents Colorado businesses and property owners throughout the full lifecycle of their operations and investments. His practice includes real estate acquisitions and dispositions, commercial leasing, land use and zoning matters, entity structuring and financing, contract negotiation, regulatory compliance, employment matters, and state and local government representation. He regularly works with mountain community clients navigating complex local regulations affecting development, use, and operation of real property. Brian also assists municipalities with drafting and revising ordinances governing regulated business activity, balancing operational realities, community priorities, and legal risk. Brian is active in legal scholarship and education. He has published in the University of Virginia Journal of Social Policy & the Law and the Pepperdine Law Review, written on regulatory reform for the Cannabis Industry Journal, and previously served as an adjunct professor of law at the University of Wyoming. Before practicing in Colorado, Brian worked in New York City in private practice and clerked for a judge on the U.S. Court of International Trade. Brian lives in Grand Lake, Colorado, with his wife and has volunteered as a first responder with Grand County Mountain Rescue and Rocky Mountain National Park Rescue since 2015. Outside of work, he enjoys backcountry skiing, playing old-time rock ’n’ roll, and spending time with family in New Jersey. Brian is licensed to practice law in Colorado, New Jersey, and New York. Optional closing sentence: You don’t have to navigate an evolving regulatory and real estate landscape alone—RZA Legal is prepared to guide you at every stage.

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